Football betting has long been popular amongst those that like to gamble, as illustrated by the ubiquitous presence of betting shops on high streets across the United Kingdom. Yet unlike many formerly popular industries, the world of football betting has thrived in the era of the internet.
Indeed, all of the major bookmakers like bwin.be have setup online versions of their physical shops, leading to not only a mass exodus from the high street to the virtual world of online gambling, but it has tempted a greater proportion of the population to gamble on sports than ever before.
Now, in terms of popularity, football betting is matched only by the wealth of similarly popular online casinos.
Reasons for the continued and increasing popularity of football betting:
1. Convenience – this is arguably the main reason for the aforementioned surge. The added convenience has been generated by giving those interested in sports betting the ability to find tips and odds information, in addition to being able to place bets securely online.
The World Wide Web has therefore made football betting into something that is very accessible in terms of the ability that the average punter now has to make an informed betting choice.
2. Audience – There has been a marked increase In the level enthusiasm for sport in general amongst the public, but it is football – and the Premier League in particular –that has seen a surge in popularity and therefore in the number of people betting on its results.
3. Advertising – The likes of Bwin are experts in marketing their brand and bringing themselves to the attention of a mass audience. Indeed, sponsorship deals with European footballing behemoths, Real Madrid and AC Milan, have obviously brought the betting site to the attention of a massive audience, thus helping to increase the popularity of sports betting on a global scale.
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