Which Bookmakers Do Liverpool Fans in the Champions League Prefer?

Nothing topples European nights at Anfield for Liverpool fans - the atmosphere is electric! The Champions League is a big part of Liverpool fans’ lives and every year the intention is to win the showpiece tournament. Moments to savour like that night in Istanbul when Liverpool last lifted the coveted trophy are long overdue. Although Liverpool lost 3-1 to Real Madrid in last year’s final, they are looking to go one better this year.

Liverpool fans love Europe’s premier club competition because of the scintillating football, the journey across the continent to some of the best stadiums and finally for the betting opportunities. Betting on the Champions League attracts millions of football bettors globally, and the volume of money wagered on the entire competition is vast. Liverpool fans love putting their money where their mouths are and take a punt on the Champions League.

Betting on the Champions League

Betting on the Champions League is massive. The amount of money wagered on the competition surpasses the amount spent in individual leagues across Europe. The 2017-18 edition had an average turnover of close to €1 billion globally. The final between Liverpool and Real Madrid which was broadcast in more than 200 countries and watched by close to 400 million people, had a turnover of close to €1.4 billion.

Why Liverpool Fans Love Betting on the Champions League

Competitive games

The Champions League is the premier club competition in Europe. The contest pits the best European clubs against one another, and the games are therefore extremely competitive. Competitive games that involve teams with matching abilities translate into very high odds, which are every gambler’s dream.

Great officiating

Only the best referees and officials across the continent officiate in the Champions League. The high quality of officiating means that the results are a fair reflection of the match and match manipulation is unheard of. Fans can therefore confidently wager on games without any worries of losing their money to unscrupulous fixing of games.

A plethora of markets and bet combinations

The tournament spans more than nine months and includes the qualification stages. Close to 40 European clubs take part. The Champions League proper is made up of 32 teams drawn into eight groups with four teams each. These four teams play with each other both at home and away, and the best two advance to the latter knockout stages.

Right from the qualification period to the final, there is a plethora of markets and bet combinations in the Champions League that attracts both serious and casual bettors. In the Champions League one can bet on:

  • Outright Competition Winner
  • Final Quinella
  • Group Winners
  • Match Winners
  • Competition Top Scorer
  • Traditional Football Bets (Both Teams to Score, Draw No Bet, Corners, etc.)

So, now that we’ve seen some of the reasons why the Champions League attracts millions of gamblers in the world, which bookmakers do Liverpool fans in the Champions League prefer?

Which Bookmakers Do Liverpool Fans in the Champions League Prefer?

For fans to get full value for their money, they opt for the bookie they deem the best. Although there’s a vast number of betting websites available to Liverpool fans, we’d like to focus on three popular bookmakers.


A good number of Liverpool fans place their bets on the Champions League through Betvictor. One of the oldest bookies in the UK, Betvictor is also a principal sponsor of Liverpool FC. This sponsorship gives Liverpool fans a sentimental attachment to the bookie, and they love using it to place bets.

Besides the sponsorship, there are many reasons why Liverpool fans prefer Betvictor. Here is why.

Easy signup and welcome bonus

Signing up with Betvictor is easy and quick, and they offer various sports welcome bonuses for new customers. All you have to do is provide your details and deposit money using either PayPal, your debit/credit card and you are good to go.

Great app and clean website

Betvictor cares about the user experience on their platform and have designed a very clean, user-friendly interface both in their mobile app and on their site. Navigating it is effortless as all the features are placed strategically for you to see them easily.

Great sportsbook with great odds

Sports betting is the chief area of focus for Betvictor and their sportsbook is one of the best in the market. Betvictor offers a wide range of markets in football betting and the Champions League, in particular. Right from the qualification period to the showpiece final, they provide great odds for punters to wager on.

They have different Champions League combo bets, which one can take advantage of and boost their odds. For fans to understand the combos and special bonuses offered, they can reach their ever-available customer service team and get more information.

Fast payouts

Betvictor offers cash-out for games in play, and once you’ve won, you can quickly withdraw your winnings. Depending on the mode of payment you prefer, the amount takes anything from 2 to 3 days to reflect in your account.

Betvictor is very reliable and Champions League nights would not be the same for Liverpool fans without this leading bookie.


With close to 40 million customers globally, Bet365 is arguably the biggest bookmaker in the world. Liverpool fans outside the UK who don’t have access to Betvictor, opt for this bookie and it is easy to see why.

Easy sign-up and welcome bonus

Bet365 is open to more fans in the world and has simplified the sign-up process. Irrespective of where you are in the world, signing up with Bet365 takes a few minutes, and upon completion, you can receive a bonus on your first deposit.  

Great app

Bet365 has a great mobile app to complement their responsive site. With the mobile app, you can bet on the go. The app and website are very user-friendly, and all the features are well-placed.

Great sportsbook

Bet365 has one of the best sportsbooks in the world, and their football coverage, in particular, is comprehensive. Champions League nights mean special promotions, bonuses and special bets for Bet365 customers. When English teams are playing in the Champions League, Bet365 almost always offers special in-play bets for the fans to enjoy.

Their football sportsbook has several markets in the Champions League, and the individual odds are decent as well. On top of the odds, Bet365 broadcasts football matches live for their fans who have placed a bet in the last 48 hours and actively use their accounts.

Great customer service

Irrespective of where you are in the world, Bet365 customer service will always respond to any of your queries timely.

Fast payments

Once you’ve won, collecting your winnings takes a few days. Depending on the mode of payment you opt for, you will receive your winnings in just 2-3 days.

It is not surprising that Bet365 is so highly rated. Their services are great, and their coverage of Champions League football makes them a favourite among Liverpool fans.

William Hill

William Hill is another global bookmaker that Liverpool fans use to take a punt on the Champions League. Here are some of the notable positives about William Hill.

Easy sign-up globally

It is easy to sign up with William Hill globally, and new customers are entitled to £30 in free bets for their first £10 bet.

Great app and website

William Hill’s app and website are fantastic. Besides the colour choice, the interface itself is intuitive, so finding your way in the app and website should be easy.

Excellent sportsbook

Since most Liverpool fans place bets on football, they always want a bookie with a great sportsbook and a plethora of markets to wager on. William Hill’s sportsbook covers major competitions in the world, and their coverage of UEFA is great too.

From bets on goalscorers, throw-ins, match results, both teams to score to handicap bets, the possibilities are endless in terms of the markets on which you can bet.

24/7 Customer Service

William Hill’s customer service offers exemplary round-the-clock service to its customers. Your complaints and queries will be responded to as soon as possible.

Fast payouts

Your winnings are available to you in just two or three days from the time of withdrawal. Fast payouts contribute to the overall user experience making the bookie even more popular.

As Liverpool fans hope for the best results for the Reds on the pitch, they bet on their team and other Champions League participants using the best bookmakers in the world. Although there are many bookmakers in the UK and the world at large, the three above take up the lion’s share of the Liverpool fans betting on the Champions League.